The Hess

Please visit cargocollective.com/hollyhessler for my updated portfolio site. Thanks!

2011-08-04T13:40:00.000-07:00

Client: Nike Women's 6.0

2009-03-26T22:08:00.000-07:00

_________Nike Women's 6.0 Launch Campaign_________
Life's more fun full.

Nike tasked us with launching Nike Women's 6.0, a lifestyle line based in the fundamentals of action sports. To do so, we held up a mirror to how badass the 6.0 Woman is. These are women that are all about doing, stoked to try everything, and honest about who they are.

We ditched models in favor of real athletes, opted for athletes' hometowns over a studio, and switched out a standard fashion photog for the multi-faceted Helena Christensen and 15 year old photography phenom Olivia B. What we got was raw, real and fucking awesome.

Lookbook

Click through to browse the Women's 6.0 lookbook.

Open publication - Free publishing - More women

Online Lookbook

http://womens.nike6.com
Click the link above to experience the online version of the Women's 6.0 Lookbook.

Retail

Client: Bugaboo

2009-03-26T20:53:00.000-07:00

_________Bugaboo_________

Bugaboo came to us to launch their first foray into global e-commerce. Our challenge was to infuse the site with multiple branding elements without impeding the purchase flow. Plus, I learned how to say goodbye in Dutch. Doei!

Web and E-commerce
bugaboo.com
The Bugaboo work is best viewed live. Please open the above link in a new window to check it out.

Stills from bugaboo.com

Client: Nook

2009-03-26T16:45:00.000-07:00

_________Nook Sleep Systems_________
Healthy, happy home.

Nook Sleep Systems came to us with an idea for an infant mattress and a few nursery accessories. We helped them turn their idea into a brand, creating everything from packaging and a brand book to retail executions and their e-commerce site. Since launching in April 2010, Nook has found a home in retail spaces all across the country and become a favorite of influential bloggers like Babble and Daily Candy.

The Nook Collection

Web and E-commerce

Home page
Click to go to nooksleep.com

Shop Page
Click image to view larger.

The Collection Page
Click image to view larger.

Click play to see the Nook website in action.

Nook Book
Click image to view larger.

Retail and Packaging

Client: PacSun Summer 2010

2009-03-26T15:14:00.000-07:00

_________PacSun_________

Summer 2010

PacSun wants to be the first stop for teens when they come to the mall. Since beginning work with PacSun in May 2010, we've driven the brand towards a new position in the marketplace; one rooted in the SoCal spirit, lovers of everything action sports, and always ready to go big.

For summer, PacSun asked us for a campaign to help them own the season. We broke the retail communications into three phases. Pac Up For Summer, What's Your Summer Story?, and the PacSun Beach Ballyhoo.

PAC UP FOR SUMMER
To land customers in store over Memorial Day weekend, we created the Pac Up For Summer doorbuster event. Lines formed at PacSun stores hours before opening and comps were up 6% over the previous year's numbers.

Film :15

PacSun.com

WHAT'S YOUR SUMMER STORY?
To engage our customer, we asked them to share their plans for the summer with us in exchange for prizes and deals on gear.

Film

Retail
Dressing Room Clings drive to facebook.com/pacsun

Facebook
To increase the number of "likes" on Facebook and increase consumer engagement, we asked users to post their Summer Stories on PacSun's Wall. PacSun called out posts they liked and awarded the contributor with product specific promo codes. Through this method, we encouraged content sharing which grew the PacSun fan base. Over the 30 day initiative, PacSun received over 500 Summer Story submissions and a saw 25% increase of their fan base.

Click image to view larger

PACSUN BEACH BALLYHOO
We invited customers oceanside to celebrate the summer with PacSun, their brand partners, plus a whole slew of bands and athletes. The two-day, free event reached max capacity both days and landed PacSun on the cover of US Weekly.

OOH

Live Stream via PacSun.com
Click image to view larger

Client: PacSun Fall 2010

2009-03-25T17:23:00.000-07:00

_________PacSun_________
Back to School 2010
Happy New Year!

For Back to School PacSun wanted to evoke a spirit of optimism and anticipation amongst our 16- 21 year old audience while disrupting the standard mall retail space. From retail windows to facebook, our Happy New Year! campaign drove consumers over the threshold to find out what was up with PacSun for Fall.

Retail Windows Phase 1
Happy New Year Launch

Retail Windows Phase 2
Try Something New

Crop of Post its

In-Store
Buttons

In-Store
Gift Cards

Facebook
Do New App
With over 600 submissions and thousands of votes, the Do New App was a success.

Landing Page

Make Yours Page

Leaderboard Page

Client: AICP

2009-03-24T19:43:00.000-07:00

________The Association of Independent Commercial Production________

2009 Award Campaign
You're an artist. Get recognized.

Getting into MoMA is tough. It's even tougher when you're in advertising. We created our version of an advertising agency from hell aptly named WTF & Ass. to help illustrate our point.

Print
General Submissions

Next Award Category

Film
Eddie H.

Andy and Mao

Web

We brought WTF & Ass. to life in digital. Visit the current site at www.wtfass.tv.

Direct Mail

Campaign Overview Video

Print selected as an exhibit on Communication Arts' website.
2008 Webby Awards Shortlist.

Print featured in the Creativity Top 20.
Web featured in the Creativity Top 10.
Web recognized by Creativity as an Interactive Pick of the Day.

Client: Liberty School Wine

2009-03-24T16:10:00.000-07:00

_________Liberty School Wine_________
Wine DJ
Music to match your spirits.

Liberty School came to us with a simple request, find a way to make their product relevant to a young adult audience. We figured, hey, it's booze. If we can get the attention of the twenty somethings, they'll be into it.

We matched Liberty School up with two things their target's already into, streaming music and digital technology. Turns out being a wine snob can be pretty cool.

iPhone App
Loading Screen

Choose the Liberty School Wine you're drinking.

Read a little about your choice and the tastes and sounds that best suit its flavor.

Use sliders to tell Wine DJ where you are, who you're with, and what you're up to.

Wine DJ generates a playlist personalized to suit both your wine and your mood.

Retail

Student Work: Baby Ruth

2009-03-24T11:17:00.000-07:00

____________________Baby Ruth___________________

Kinda Sweet. Mostly Nuts.

Let's create a unique point of view for Baby Ruth while reminding snackers what they're all about, nuts.

Print

Winner: 2008 Richmond Show, Gold

Student Work: Bitch Wine

2009-03-23T23:20:00.000-07:00

_________Bitch Grenache_________
We'll drink to that.

We wanted to give the Bitch brand an attitude to live up to it's name.

Print
Click for hi-res image.

Student Work: Orkin

2009-03-23T20:46:00.000-07:00

________________________Orkin________________________
Every Last One

Only the best exterminators leave nothing behind.

Half-time Takeovers
Mascots from the New Orleans Hornets and Georgia Tech Yellow Jackets will be harassed by our Orkin Man.

Student Work: Wachovia

2009-03-23T12:00:00.000-07:00

_______________Wachovia Securities_______________

Some good, solid, student fun with a little bit of strategy included to get young adults thinking about how retirement may be relevant to them.

Winner: 2007 Richmond Show, Silver

My Photography

2009-03-22T14:41:00.000-07:00

_________Because Everyone Needs A Hobby_________

Contact

2009-03-22T09:54:00.000-07:00

Holly Hessler
WRITER

hesslerha@gmail.com
804.497.9013

images

2009-03-21T01:12:00.000-07:00

Student Work: Ore Ida

2009-03-20T18:21:00.000-07:00

______________Ore Ida______________
Fries vs. Tots Branding Campaign

Intended to look home grown, this branding campaign for Ore Ida encourages consumers loyalty by asking people to pick a side and take a stand.

Print (Spreads)

Interactive Billboard

Microsite

Reveal Print and New Product Extension

Campaign overview video

CW: Holly Hessler
AD: Julia Melograna

Client: NAA

2009-03-18T11:30:00.000-07:00

__________Newspaper Association of America__________
Let every voice be seen

The Newspaper Association of America presented us with a mindboggling request: make the physical newspaper relevant to a digitally- minded population.

We leveraged what the newspaper does best, use quality journalism to elucidate the concerns of local communities, and married that to what the internet does best, allow a two-sided conversation between news source and consumer.

The result: Visual Democracy. A way to measure what articles are most relevant to local communities in real time.

CW: Holly Hessler
AD: Kyle Wai Lin
Strategist: Enrico Gatti