Client: Liberty School Wine

Posted 4:10 PM by cargocollective.com/hollyhessler in Labels:



_________Liberty School Wine_________
Wine DJ
Music to match your spirits.

Liberty School came to us with a simple request, find a way to make their product relevant to a young adult audience. We figured, hey, it's booze. If we can get the attention of the twenty somethings, they'll be into it.

We matched Liberty School up with two things their target's already into, streaming music and digital technology. Turns out being a wine snob can be pretty cool.

iPhone App
Loading Screen

























Choose the Liberty School Wine you're drinking.




















Read a little about your choice and the tastes and sounds that best suit its flavor.
























Use sliders to tell Wine DJ where you are, who you're with, and what you're up to.
























Wine DJ generates a playlist personalized to suit both your wine and your mood.
























Retail




























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