__________Newspaper Association of America__________
Let every voice be seen
The Newspaper Association of America presented us with a mindboggling request: make the physical newspaper relevant to a digitally- minded population.
We leveraged what the newspaper does best, use quality journalism to elucidate the concerns of local communities, and married that to what the internet does best, allow a two-sided conversation between news source and consumer.
The result: Visual Democracy. A way to measure what articles are most relevant to local communities in real time.
CW: Holly Hessler
AD: Kyle Wai Lin
Strategist: Enrico Gatti
We leveraged what the newspaper does best, use quality journalism to elucidate the concerns of local communities, and married that to what the internet does best, allow a two-sided conversation between news source and consumer.
The result: Visual Democracy. A way to measure what articles are most relevant to local communities in real time.
CW: Holly Hessler
AD: Kyle Wai Lin
Strategist: Enrico Gatti
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