Client: Nike Women's 6.0
Posted 10:08 PM by cargocollective.com/hollyhessler in Labels: NIke 6.0 Women
_________Nike Women's 6.0 Launch Campaign_________
Life's more fun full.
Nike tasked us with launching Nike Women's 6.0, a lifestyle line based in the fundamentals of action sports. To do so, we held up a mirror to how badass the 6.0 Woman is. These are women that are all about doing, stoked to try everything, and honest about who they are.
We ditched models in favor of real athletes, opted for athletes' hometowns over a studio, and switched out a standard fashion photog for the multi-faceted Helena Christensen and 15 year old photography phenom Olivia B. What we got was raw, real and fucking awesome.
Lookbook
Click through to browse the Women's 6.0 lookbook.
Online Lookbook
http://womens.nike6.comLife's more fun full.
Nike tasked us with launching Nike Women's 6.0, a lifestyle line based in the fundamentals of action sports. To do so, we held up a mirror to how badass the 6.0 Woman is. These are women that are all about doing, stoked to try everything, and honest about who they are.
We ditched models in favor of real athletes, opted for athletes' hometowns over a studio, and switched out a standard fashion photog for the multi-faceted Helena Christensen and 15 year old photography phenom Olivia B. What we got was raw, real and fucking awesome.
Lookbook
Click through to browse the Women's 6.0 lookbook.
Online Lookbook
Click the link above to experience the online version of the Women's 6.0 Lookbook.
Retail
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