_________PacSun_________
Back to School 2010
Happy New Year!
For Back to School PacSun wanted to evoke a spirit of optimism and anticipation amongst our 16- 21 year old audience while disrupting the standard mall retail space. From retail windows to facebook, our Happy New Year! campaign drove consumers over the threshold to find out what was up with PacSun for Fall.
Retail Windows Phase 1
Happy New Year Launch
Retail Windows Phase 2
Try Something New
Crop of Post its
In-Store
Buttons
In-Store
Gift Cards
Facebook
Do New App
With over 600 submissions and thousands of votes, the Do New App was a success.
Landing Page
Make Yours Page
Leaderboard Page
Back to School 2010
Happy New Year!
For Back to School PacSun wanted to evoke a spirit of optimism and anticipation amongst our 16- 21 year old audience while disrupting the standard mall retail space. From retail windows to facebook, our Happy New Year! campaign drove consumers over the threshold to find out what was up with PacSun for Fall.
Retail Windows Phase 1
Happy New Year Launch
Retail Windows Phase 2
Try Something New
Crop of Post its
In-Store
Buttons
In-Store
Gift Cards
Do New App
With over 600 submissions and thousands of votes, the Do New App was a success.
Landing Page
Make Yours Page
Leaderboard Page
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